Correct comes from a graphic designer’s mind and a love for car racing posters and bold magazine layouts from the late 60s that often used flat-sided, bold grotesque condensed typefaces, which were widely popular among commercial designers. The high demand for condensed bold fonts in advertising and magazines during the 50s and 60s brought designs like Compacta (by Fred Lambert, Letraset, 1963) and Helvetica Compressed (by Matthew Carter, Linotype, 1966) that became iconic, but also less popular ones like Metropol (Aldo Novarese, Fonderia Nebiolo, 1967), which shares this style but offers unique softness.
Correct blends Metropol’s underappreciated qualities—its even proportions, gentle curves, and subtle mechanical-human harmony—with a modern, functional perspective. It is neither futuristic nor nostalgic; it’s meant for the present. It’s not designed as a daily workhorse, but it stands out, solving design challenges with a strong yet understated personality that excels in the right setting. Correct preserves this spirit, bringing it up to date in a contemporary condensed sans serif available in one weight over five widths with matching italics.
Correct Condensed Black
Correct X Condensed Black
